OMA - Raising Standards
Architecture, like some industries is constantly pushing the boundaries and raising standards. We are not complacent people by any definition of the word. If you can build an idea in the virtual, small scale and in the literal, then why not explore the environment in and around?
Building a cohesive context for the proposed project gives the Architect and client unparalleled perspective. Before building a multi-million [+] project and looking back in hindsight, now we come to expect a comprehensive understanding of the entire project before committing.
This is revolutionising how people interact with their buildings, beyond that even their cities. Architecture is as much about engineering, infrastructure and programming as it is about the aesthetics. By gaining this knowledge you are then enabled to address issues before they exist. It’s information pertaining to, but not limited to; circulation, usability, communication, functionality, economic conditioning, geography placement, preparation for future endeavors…the list is insurmountable.
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